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ICICI Prudential Life Insurance - Wikipedia.

History. ICICI Prudential Life Insurance started its operations in 2001. The life insurance arm was established as a joint venture between ICICI Bank Limited and Prudential Corporation Holdings Limited with assets under management (AUM) of approx. INR 100 crore (US$13 million).. In 2010, the company had grown up to INR 50,000 crore (US$6.3 billion) mark in assets under ....